Kurumsal - Yönetim | Koçtaş
Koçtaş from Past to Present
Koçtaş is a leader in home improvement retailing!
Koçtaş, the leader in home improvement retail, was founded in 1955 as Koç Ticaret A.Ş. under the visionary perspective and approach of the late Vehbi Koç, to serve as a wholesaler of building materials for construction projects. Starting its business life as a wholesaler, Koçtaş transitioned to retail in 1996 with the opening of its first store in Bornova, İzmir. The company continued its retail journey by opening stores in Topçular, Antalya in July 1998 and in Balçova, İzmir in December 1998, marking 25 years filled with success in this journey.
In order to become a leader in its sector, acquire global innovations through know-how transfer, and create international purchasing power to gain an advantage over its competitors, Koçtaş signed a partnership agreement in 2000 with B&Q, a company within the Kingfisher Group, one of the top three home improvement companies worldwide. With the partnership that started in February 2000, 50% of the company’s shares were given to Koç Group and 50% to Kingfisher Group, the parent company of B&Q, and the official name of the company was changed to Koçtaş Yapı Marketleri Ticaret A.Ş.
Currently, the company meets its customers through large-format Koçtaş stores and entered the digital world by launching www.koctas.com.tr in 2006. In 2013, Koçtaş introduced its neighborhood store format, Koçtaş Fix, with its first store in Çekmeköy, thereby implementing one of the most important aspects of its multi-channel structure. Koçtaş launched its mobile application in 2018, completing all the necessary steps to reach all corners of Turkey. To make all decisions based on advanced data analytics and to develop innovative projects in response to changing customer needs, Koçtaş established its R&D center in 2018.
Today, Koçtaş is a solution center that brings together all the needs required to develop and beautify every place where there is life, under one roof, with its stores and digital channels in more than 50 provinces in Turkey. Aiming to provide the best service to its millions of visitors, the company offers hundreds of thousands of products, from flowers to cement, from a wide range of domestic and international brands, with affordable prices and easy payment options. Koçtaş's product range includes a wide variety of items, from decorative products to furniture, home textiles to kitchen, bathroom, and ceramics, garden furniture to lighting products, and from children's room furnishings to ready-made curtains, carpets, paint, and parquet.